Research:
College students' financial literacy, online consumer behaviors, consumer information, consumer policy

Teaching:
Consumer protection, consumer policy, online consumer behavior at the graduate level; Money skills for non-majors

Outreach:
FDirector, UGA Center on Economic Education, funded consumer representative to the National Association of Insurance Commissioners; Peer Financial Counseling Program

Interests:
Dr. Cude's research interests focus on how consumers acquire and use information before making buying decisions. The most recent application of that interest has been research on related to college students' financial literacy. She also is interested in the quality and quantity of information online. Much of her research is now conducted online. Her expertise in online transactions is also useful as she represents the consumer perspective in policy discussions at national meetings of insurance regulators. Dr. Cude primarily teaches upper division and graduate courses.

Member, Board of Director, Insurance Marketplace Standards Association, 2006-2009.

Director, University of Georgia Center for Economic Education.

Director of Research, University of Georgia Housing and Demographics Research Center.

Member, Journal of Consumer Affairs Editorial Board, 1998-present; Associate Editor with primary responsibility for the �Bits, Briefs and Applications� section since 2006.

Member, Journal of Consumer Education Editorial Board since 2005.

Education:

Selected Publications/Presentations:

Kabaci, M. J., & Cude, B. (in press). Financial education for college students. In D. Lambdin (Ed.), Financial Decisions Across the Lifespan: Problems, Programs, and Prospects. New York: Springer Science.

Yu, H., & Cude, B. (2009). Perceptions of personalized advertising: Comparisons across advertisements delivered via three different types of media. International Journal of Consumer Studies, 33, 503-514.

Yu, H., & Cude, B. (In press). Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences; U.S. and Korea. Journal of International Consumer Marketing.

James, R.N. III, & Cude, B.J. (2009). Trends in Journal of Consumer Affairs Feature Articles: 1967-2007. The Journal of Consumer Affairs, 43 (1), 155-169.

Nunn, T.L., Sweaney, A.L., Cude, B.J., & Hathcote, J.M. (2009). Consumer receptiveness to universal design features.  International Journal of Consumer Studies, 33, 11-19.

Cai, Y., & Cude, B. (2008). Online shopping. In Jing Jian Xiao (Ed.), Advances in Consumer Finance Research (pp. 137-159). New York: Springer Science.

Tinsley, K., Cude, B. J., Rodgers, T., & Sweaney, A. L. (2008). Partnering with local employers to meet housing needs [Electronic Version]. Journal of Extension, 46 (6), from http://www.joe.org/joe/2008december/rb8.shtml

Cai, Y., Y. Yang, and B. Cude. (2008.) Inconsistencies in U.S. consumers' attitudes toward and use of electronic banking: An empirical investigation. Journal of Financial Services Marketing, 13 (2):150-163.

Goetz, J., Mimura, Y., Mehta, M., & Cude, B. (2008). HOPE or no-HOPE: Merit-based college scholarship status and financial behaviors among college students. Financial Counseling and Planning Education, 19(1), 12-19.

Cude, B.J. (2008).  Remembering two luminary leaders – Stewart M. Lee and E. Scott Maynes. Journal of Consumer Affairs, 42 (1), 6-8